I like to design with emotion in mind, and photography is a powerful tool for evoking feeling. For the majority of audiences, the photo you choose will play a big role in how they perceive your design, and whether or not they act on it. This should come as no surprise, but viewers link the quality of your photos to the quality of your product. And sometimes, a really great photo can turn a merely decent idea into something truly special. So leave plenty of room in the budget for great photography—it can build trust instantly.